Most of the time, producers are paid to discretely place products inside their show to subliminally advertise said product. For instance, JLow promoting FIAT cars and hockey players wearing the logo of their sponsors. In this blog, I will be analysing Sony's use of product placement. The most apparent would be their use of product placement in the movie Casino Royale.
The above clip is composed of several scenes of the movie Casino Royale. Sony is promoting the use of their CD players, Ericsson cellphones, televisions, etc... As many people know, Sony is a worldwide entertainment company, and they have recently started to include their banners in several movies and games that they are making, such as The Roommate, The Priest, Battle: Los Angeles and many more. This advises the population that Sony produced the CGI and effects in those films. Furthermore, this enforces the idea that Sony develops advanced effects, and might make someone more inclined to try their products. For example, if I know that Sony was behind the 3D effects in Avatar, I would be motivated to watch other films by Sony.
I think that Sony is slowly achieving their goal. Little do we know, more and more of the special effects in movies are made by Sony. Their ways are effective because millions of people watch blockbuster films such as Avatar (achieved 1 billion dollars by 17 days) and several more millions are vulnerable to product placement in their other services, such as the PlayStation Network (PSN) and Blu-ray CD players.
In conclusion, product placement is everywhere we look; films, video games, TV... We can attribute the record-breaking sales of Sony's products to the quality of their work but also to product placement, the latter spreading word of their services.
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